Consumer Behavior

Come up with an example of a hypothesized correlation between the quantity of a product consumed and a specific background variable of consumers. Clarify the operational definition of each variable. Would the correlation be positive or negative? Do you think

1. The operational definition of a variable is how the researcher measured it. a. True b. False

Each day, reflect on the advertising you see around you. To what extent do you think that this advertising is making use of (or failing to make use of) consumer research? Do you think that the advertising itself is violating

Conduct a “focus group” about a specific topic of interest to you (e.g., mass transit in your geographical area). This means that you simultaneously interview at least three (but less than a dozen) persons about the topic, and spend at

Go on to Youtube or a similar site for uploaded videos. Find a video discussing qualitative research (in general or in a specific form, such as focus groups). Give the URL and describe that video. Critique it in terms of

Pick a topic of interest to you (e.g., consumers in one geographical area, or one specific industry). You are going to compare what you found in one reference work, one web site, and one journal article. Give URLs and complete

Search the internet and find a site (e.g., from a government agency, private company, or non-governmental organization) which provides useful data or theories about a particular industry, product, or service. Give us the URL of that site and tell us

At least three times a day during this week, perform an S-O-R black box analysis on yourself. Observe what you are doing (especially in terms of the products and services you are using or purchasing). Identify the role of the

Present an example of an observation and inference. Your response should have four parts.  First, describe the person you observed by gender, age, and situation (e.g., a pregnant woman in her early twenties walking in the market with two small