Consumer Behavior

Each day, reflect how you encounter (or generate) examples of buzz about products, services, brands or companies. Buzz marketing is a strategic marketing approach that aims to generate excitement, interest, and conversation around a product, service, brand, or company. It

Reflect on how you would make a decision by identifying several important criteria, their weights, and the scoring of several alternatives. Explain which alternative would be preferred according to the Bayesian approach, and which would be preferred by a conjunctive

Identify a major purchase decision that a household or organization would face. Identify several different people who would have a voice in this decision. Explain the role (leader, veto, consultation, or inform) that each would want to play and the

1.Classical conditioning involves reinforcement. a. Trueb. False 2. Watson developed operant conditioning. a. Trueb. False

Each day, reflect Maslow’s different needs and how different products and services meet those different needs. Maslow’s Pyramid of Needs, also known as Maslow’s Hierarchy of Needs, is a motivational theory proposed by the psychologist Abraham Maslow in 1943. It

Select one of Hofstede’s dimensions of culture. Explain where your culture falls on that dimension. Give one example of how this influences your culture’s attitudes toward a given product, service, brand or company. One of Hofstede’s dimensions of culture is

Each day, reflect how you forgot to do different things (especially purchases). How could a marketer have helped you remember these? Life can be pretty chaotic, and forgetting things happens to me very often. Thankfully, a marketer could definitely help

Design an advertisement for a product, service or brand. If possible, take a photograph or create a video on youtube that you can link to. Explain how the material of this unit helped you develop a more effective advertisement. Introduction

Come up with an example of a consumer related habit and how it has been classically conditioned. Identify each of these components: the unconditioned stimulus, the neutral stimulus that becomes conditioned, and the response. Come up with an example of

You are working in a company as a member of the marketing department. The company has launched an advertisement campaign to boost the sales of one of its new products, a solar powered USB charging device with an internal battery.   Based on your research