Come up with an example of a consumer related habit and how it has been classically conditioned. Identify each of these components: the unconditioned stimulus, the neutral stimulus that becomes conditioned, and the response. Come up with an example of
Proposal to Determine the Effectiveness of the Advertising Campaign for a Solar-Powered USB Charging Device
You are working in a company as a member of the marketing department. The company has launched an advertisement campaign to boost the sales of one of its new products, a solar powered USB charging device with an internal battery. Based on your research
Quantitative Research
Come up with an example of a hypothesized correlation between the quantity of a product consumed and a specific background variable of consumers. Clarify the operational definition of each variable. Would the correlation be positive or negative? Do you think
Graded Quiz 3
1. The operational definition of a variable is how the researcher measured it. a. True b. False
Making Use of Consumer Research in Advertising
Each day, reflect on the advertising you see around you. To what extent do you think that this advertising is making use of (or failing to make use of) consumer research? Do you think that the advertising itself is violating
Mass Transit in China during National Day Holidays
Conduct a “focus group” about a specific topic of interest to you (e.g., mass transit in your geographical area). This means that you simultaneously interview at least three (but less than a dozen) persons about the topic, and spend at
Qualitative Research
Go on to Youtube or a similar site for uploaded videos. Find a video discussing qualitative research (in general or in a specific form, such as focus groups). Give the URL and describe that video. Critique it in terms of
Smartphone Market in China
Pick a topic of interest to you (e.g., consumers in one geographical area, or one specific industry). You are going to compare what you found in one reference work, one web site, and one journal article. Give URLs and complete
Secondary Research
Search the internet and find a site (e.g., from a government agency, private company, or non-governmental organization) which provides useful data or theories about a particular industry, product, or service. Give us the URL of that site and tell us
Geometric Distribution
Solve the following defective rate problem using the concepts learned about the geometric distribution. A machine that produces a special type of transistor (a component of computers) has a 2% defective rate. The production is considered a random process where