1. Visit, read, and register with the University of Pennsylvania Test Center at https://www.authentichappiness.sas.upenn.edu/testcenter. 2. Choose a survey that you deem will be the most useful for you as an entrepreneur. If you have already taken any similar test before, take
Entrepreneur Introduction
Please introduce yourself as an entrepreneur. Describe your field of interest and your product or service. If you are not sure about your entrepreneurship characteristics and areas for improvements, please do this week’s assignment first. A minimum of 150 words
Learning Journal 8
Each day, reflect how you encounter (or generate) examples of buzz about products, services, brands or companies. Buzz marketing is a strategic marketing approach that aims to generate excitement, interest, and conversation around a product, service, brand, or company. It
Learning Journal 7
Reflect on how you would make a decision by identifying several important criteria, their weights, and the scoring of several alternatives. Explain which alternative would be preferred according to the Bayesian approach, and which would be preferred by a conjunctive
Role Dynamics in a Major Household Purchase Decision: Buying a Family Car
Identify a major purchase decision that a household or organization would face. Identify several different people who would have a voice in this decision. Explain the role (leader, veto, consultation, or inform) that each would want to play and the
Graded Quiz 6
1.Classical conditioning involves reinforcement. a. Trueb. False 2. Watson developed operant conditioning. a. Trueb. False
Learning Journal 6
Each day, reflect Maslow’s different needs and how different products and services meet those different needs. Maslow’s Pyramid of Needs, also known as Maslow’s Hierarchy of Needs, is a motivational theory proposed by the psychologist Abraham Maslow in 1943. It
Motives & Attitudes
Select one of Hofstede’s dimensions of culture. Explain where your culture falls on that dimension. Give one example of how this influences your culture’s attitudes toward a given product, service, brand or company. One of Hofstede’s dimensions of culture is
Learning Journal 5
Each day, reflect how you forgot to do different things (especially purchases). How could a marketer have helped you remember these? Life can be pretty chaotic, and forgetting things happens to me very often. Thankfully, a marketer could definitely help
Advertisement for Niffler Merchandise at Universal Studios Park
Design an advertisement for a product, service or brand. If possible, take a photograph or create a video on youtube that you can link to. Explain how the material of this unit helped you develop a more effective advertisement. Introduction