Identify a major purchase decision that a household or organization would face. Identify several different people who would have a voice in this decision. Explain the role (leader, veto, consultation, or inform) that each would want to play and the role that each should be allowed to play.
Introduction
A major purchase decision that a household or organization may face is buying a family car. This decision is significant due to the financial commitment and the potential impact it could have on the daily lives of the family members. The people who would have a voice in this decision include the head of the household (typically a parent), the spouse, and the children (if they are old enough). In some cases, other extended family members or close friends may also have a say.
Body
According to Davis (1976), the head of the household, often considered the leader, would want to play a dominant role in this decision. They would likely be responsible for setting the budget, determining the necessary specifications, and ultimately making the final decision. However, as the leader, they should also be open to input from others to ensure that the decision meets everyone’s needs.
Park (1982) also found that spouses often have a consultative role. They would want to voice their preferences regarding the car’s features and how it would fit into their family lifestyle. They should also be allowed to participate in the decision-making process, as they would likely share in using the car and possibly share in the financial responsibility.
The children, if they are old enough, might want to inform about their preferences such as color, design or certain features like a sound system or sunroof. However, their role should primarily be to provide input rather than make final decisions, due to their limited experience and understanding of the financial implications.
Wolfinbarger (1990) noted that extended family members or close friends can also play a role, especially if they are contributing financially to the purchase or are experienced in buying cars. They could provide valuable advice or point out potential issues that the immediate family members may not have considered. However, their role should be limited to providing advice rather than making decisions, as it is ultimately the immediate family that will use and pay for the car.
Conclusion
To sum up, a major purchase decision such as buying a family car involves various people playing different roles. The head of the household typically acts as the leader, but should also consider the inputs of others. The spouse and children should be allowed to provide input, while extended family members or close friends can offer advice. By understanding and respecting these roles, families can make better decisions that meet everyone’s needs and preferences.
References
Davis, H. L. (1976, March). Decision making within the household. Journal of Consumer Research. Retrieved from https://www.jstor.org/stable/2488655
Park, C. W. (1982). Joint decisions in home purchasing: A muddling-through process. Journal of Consumer Research. Retrieved from https://ideas.repec.org/a/oup/jconrs/v9y1982i2p151-62.html
Wolfinbarger, M. F. (1990). Motivations and symbolism in gift-giving behavior. Advances in Consumer Research. Retrieved from https://www.acrwebsite.org/volumes/7087