1.Classical conditioning involves reinforcement.

a. True
b. False

2. Watson developed operant conditioning.

a. True
b. False

3. Who developed a hierarchical pyramidal model of human needs?

a. Maslow
b. Herzberg
c. Simon
d. Hofstede
e. Festinger

4. In a series of advertisements, the ones in the middle are most likely to be forgotten.

a. True
b. False

5. If r = -.79, p < .01, what can we say about the correlation?

a. It is direct
b. It is strong.
c. It is weak.
d. The null should be accepted.
e. It is spurious.

6. In spurious correlations, neither variable is the cause of the other; both are dependent variables.

a. True
b. False

7. Festinger developed the theory of cognitive dissonance.

a. True
b. False

8. Which design would be used in a before and after experiment?

a. recency
b. repeated measures
c. correlational
d. separate groups
e. sample vs. norms

9. The frontal lobe of the cerebrum processes emotion.

a. True
b. False

10. What part of the brain generates emotions?

a. parietal lobe
b. cerebellum
c. limbic system
d. temporary lobe
e. synapse

11. The cognitive component refers to what the subject tends to do in the presence of the thing

a. True
b. False

12. Which statistics are used to test a null hypothesis?

a. inferential
b. descriptive
c. prescriptive
d. only parametric
e. qualitative

13. Most psychologists doubt the efficacy of subliminal perception.

a. True
b. False

14. Who developed the theory of cognitive dissonance?

a. Maslow
b. Festinger
c. Hofstede
d. Herzberg
e. Simon

15. Attitudes are learned habits for responding to social stimuli.

a. True
b. False

16. Analytics involves the use of “big data” from data mining.

a. True
b. False

17. What happens to an advertisement that is not perceived out of the clutter?

a. It is buzzed.
b. It is zapped.
c. It is invalid.
d. It is inept.
e.It is spurious.

18. Which form of brain scanning is most helpful in marketing research?

a. EEG
b. MRI
c. PET
d. CAT
e. SPECT

19. If r = -.79, p < .01, what can we say about the null hypothesis?

a. It should be accepted.
b. It should be rejected.
c. It is valid.
d. It is reliable.
e. It is spurious.

20. Bar charts can be used with any scale of measurement.

a. True
b. False

Graded Quiz 6

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